Local Music Festival Smashes Fundraising Goals with Glaze Platform
Aldrei fór ég suður is a local music festival in Ísafjörður, a small town in rural Iceland, with a cult following. The festival has been running annually for almost two decades, attracting a loyal fan base of music lovers who flock to the town to experience the unique atmosphere and diverse line-up of performers. The festival has always been free, but with its growing popularity and loyal fan base, the organisers decided to use the Glaze platform to sell support badges to festival-goers in order to raise funds and create a sense of community.
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Background
The Aldrei fór ég suður festival has a long history of providing a platform for local and international musicians to perform in front of an appreciative audience. The festival has always been a not-for-profit event, relying on sponsors and volunteers instead. Over the years, the festival has gained a cult following, attracting music lovers from all over Iceland and beyond. Despite this, the festival has never sold tickets, relying instead on donations from sponsors.
Challenge
As the festival grew in popularity, the organisers began to receive requests from loyal festival-goers asking for a way to support the event. The festival organisers recognised the importance of their loyal fan base and the need to raise funds to ensure the festival's future. However, they were keen to maintain the festival's unique atmosphere and not turn it into a commercial event.
Solution
The organisers decided to use the Glaze platform to sell support badges to festival-goers. The badges were in the form of mobile wallet passes that supporters could purchase for a nominal fee. The badges not only provided a way for supporters to show their love for the festival but also entitled them to special greetings from the organisers and special pricing on food and beverages.
Results
The support badges were a great success, with festival-goers purchasing them in large numbers. The Glaze platform allowed the organisers to sell the badges without any extra staff or overheads, making it a simple and efficient way to raise funds. The money raised from the badges is vital to the future of the festival, allowing the organisers to plan and prepare for the next year's event.
"With Glaze, we aim to create a strong community of supporters around Aldrei fór ég suður and ensure the future of the festival for years to come."
- Kristján, organizer of Aldrei music festival
Conclusion
The Aldrei fór ég suður festival is a unique and beloved event that has captured the hearts of music lovers from all over the world. The organisers recognised the need to raise funds to ensure the festival's future while maintaining its unique atmosphere. The Glaze platform provided a simple and efficient way to sell support badges to festival-goers, allowing them to show their love for the event while providing much-needed funds. The success of the support badges means that the organisers can look forward to planning an even more awesome festival for its 20 year anniversary in 2024.
